Search Engine Optimisation
Search engine optimisation (SEO) is a key form of marketing it is dynamic and can be tailored to specific activity e.g., new product, new service, new information. It is the process of making your website and the individual web pages relevant to particular keyword searches performed on search engines. In short, the better optimised the web page is, the higher the ranking it will achieve and the more chance you have of people getting to your site and the pages you want them to see.
The basics that will ensure your site is indexed and well received by the various search engines are: quality content, focused keywords, and well written Meta tags.
Everything we do for you geared around “best practice” in these areas, and targeted at making your site and your product or service as visible as possible to the search engines. Product upload, product descriptions and Meta descriptions are formatted to make it simple when search engines crawl your site. It looks and discovers what you are offering so that when people search for what you are selling, or the information you are providing, then the search engines can present your site. We do this in a simple and straight forward way. This service takes time, thought and energy to implement correctly. We have the skills and can take the strain for you.
Quality content, Original content, Keywords, Meta Tags, Meta Description, Internal links, Inbound links, Search Engine Friendly URLs, Sitemaps, Anchor text, session ID etc. etc., these are all important factors when marketing a web site and we will take care of these for you.
Google has continued to develop its strategy to become a level playing field for everyone, not just those with an army of Google experts. Over the last few years many of the dubious ways people used to try to “kid” Google into thinking sites were something that they were not, is outlawed.
In short, Google has got wise to these activities. Google now penalises sites for “over optimisation”. Today original content, quality not quantity and no spamming of keywords are the most critical factors. We can make sure your site is ready and in the best of health to take advantage of these new rules.
We will work with you every step of the way. You are the expert in your business, we will provide SEO expertise but it is your business knowledge and input that is vital. We will provide progress reports, suggest alterations and monitor the results. This is a partnership. We will help you and explain what we are doing and why, this will help you to be better informed about developing your business. Contact us today!
We are a local SEO Company in Sheffield and our starter packages start from only £250 per month so please contact us to discuss further.
Startup SEO packages are available to kick start your website.